We are living in a world where technology is giving many people an opportunity to have the American dream. We have the ability to create our business and become self-employed entrepreneurs. The biggest platform that many businesses are utilizing is FaceBook, more specifically, FaceBook ads. FaceBook Ads are a powerful tool to grow your business by increasing engagements, awareness, and conversions. And coupled with access to affordable lines of credit, your ability to scale with Facebook ads increases ten-fold!
More and more businesses are starting to rely heavily on FaceBook as one of their main sales channels. In today’s blog, we are going to take a look at everything you need to know about FaceBook ads to successfully grow your business.
1: Creating An Account
The very first thing you need to know before you attempt to create ads on FaceBook, are some basic concepts regarding the platform. When you first think of FaceBook, you most likely view it as a social media platform where friends just communicate with each other. However, Mark Zuckerberg, the co-founder, introduced advertisements for businesses. Any business owner can easily create an account and start running advertisements in a matter of a few days. Therefore, the first step is creating an account with all of your business information as well as the logo.
2: Building Social Proof
Before even moving over to the creation of ads, it is imperative to start producing content on your page and attract an organic reach. You should have a good amount of likes on your page to build social proof. The more people that like your page and engage with you, the more credible you become. After building an established following, it is time to head over to your ads manager account. The first thing you need to do is create a pixel. A pixel is a long ID for your account that will track customers who come from FaceBook onto your site. Without a pixel, you are unable to track these people and this will lead to a lot of disorganization as well as lost data.
3: Introduction to Campaigns, Ad Sets and Ads
Now that you’ve built a good following with credibility and a pixel, you are ready to start creating advertisements. The ads manager interface can look difficult at first glance, but after a few days of using the application, you will become accustomed to it. You have three important tabs on the top of the page labeled, ‘campaigns,’ ‘ad sets.’ and ‘ads’ respectively.
4: Campaigns
The first step of the process to creating ads starts at campaigns. Under campaigns, there is a green button that says create. In order to start the process, you click this green button and create your campaign. After clicking that button, it takes you to another page, which shows you three main objectives. These objectives include awareness, consideration and conversion. I will be giving you a quick description of each task and what they accomplish.
